10 trigger adjust

[Article] 10 Trigger Points To Maximise Profit

Have you ever wondered why you’ve done well in business up to this point but have faced significant challenges in making consistent profits and getting your cash flow under control?

I hear it all the time when talking to business owners saying…

“I am working so hard, but I don’t have the income I thought I’d see or feel I deserve for the effort I put into this business”

Maybe your there now…

I have client named Sean, who owns of a Physiotherapy business. One of his main problems was getting bogged down working IN the business treating patients, rather than focusing on the vision for himself, the practice, and building a team around him.

He knew he needed to make change, so made the decision to work through our powerful Make It, Manage It, Keep It, Grow It process, and as a result was able to hit his profits out of the park…

He has now achieved a six figure months and is all set to keep on expanding this…

All while working less hours and staying 100% in his skillset of planning, leading and innovating.

Here are the 10 Trigger Points we deployed to help Sean and his business partner Mark, achieve outstanding results:

  1. A complete snap shot of their current financial situation was put together…so they could understand their true costs in each of their practices.
  2. By understanding the true profitability of each patient and the productivity of each team member, they could make accurate and positive business decisions.
  3. A new accountant was employed who quickly helped catch up the directors and personal accounts with the Australian Tax Office to be up to date from a regulation point of view.
  4. They also helped to negotiate payment terms for overdue debts.
  5. Then the priority was to ensure the owners could see real time financial statements in order to make immediate and lasting decisions about the business.
  6. The bank worked with the accountant to re-structure loans and look for opportunities to bundle loans together to help with cash flow and debt reduction for their business.
  7. They started to shift their thinking in order to see that if they coached and mentored their team, they could serve more patients and prioritize their work time for important business building activities, rather than being stuck in the day-to-day hands on work.
  8. The next step was to either let a few team members go…or…get them all on the phones ringing and activating old patients. Mark and Sean took the lead by coaching their team with phone scripts and booking in of old patients that they had not seen in a long time.
  9. This allowed the team to re-connect with their old patients, whilst Mark and Sean went out and connected with some new Joint Venture partners such as doctors, schools, gyms, etc. as a source for new patients.
  10. After engaging a new bookkeeper, all financials were up to date. As a result Sean and Mark came up with their vision for the next 14 months, which they shared with their team so that they too could buy into where the business was going and how they could add massive value to the patients of the practices. This also allowed the focus that was needed to eliminate the unproductive work that was being completed.

It has been the 4-It process that has freed them both up to hit turnover and profit targets well beyond their wildest dreams, ensuring both directors achieved their personal and business financial goals.

In under 9 months they increased their overall revenue by 31% and their net, take-home profit by an astonishing 58%.

On a personal level, family and friends have noticed a major difference in their attitudes and outlook on life. One owner has a more open and honest relationship with his wife and their relationship is stronger as a result.

They have both identified what their true purpose and vision is for life and are now pursuing their dream of creating products, programs and coaching programs in the areas of health and wellbeing that are patient focused and also in line with their true values.


Discover your five trigger points that will maximise your profits in our proven and effective 4-It System that will see your business improve with less time and stress . Click here for your FREE strategy call now. Limited bookings available.

Rob Kropp – The Profit Coach

#MakeItManageItKeepItGrowIt

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About the 4It System for your business and life: The Make It, Manage It, Keep It, Grow It™ (4-It System) will help you structure your business in a way to make leveraged profit.  Manage excess earnings so you can scale effectively.   Keep more money in your top pocket.  Then grow it, so you can play a much BIGGER game than just the business.  Your wealth will expand as your financial freedom turns from a dream into a reality through building a business, living a life and leaving a legacy.

Connect with Rob Kropp:
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