818 Dental operating in High Street Armadale, one of Melbourne’s most sophisticated suburbs, was facing a plateau after 16 years in the business.
Even with many new clients a month, Dr Lloyd Saville, the owner and dentist was deeply frustrated because he found that he wasn’t getting to where he wanted to be even when he was trying his best at everything.
He defines this as his personal battle where he wanted to get the best out of his team but didn’t know how to.
He didn’t expect that there would be a major change in his life shortly after learning the 4-IT System. In six months, his turnover increased by 20% but most importantly, he learned to be a better leader and was able to mentor his team well so that they could make the business more successful. He could finally enjoy working ON his business on Fridays, instead of work IN his business.
It all happened when Dr Lloyd met Rob at a course he was attending and had a conversation about his struggles. Dr Lloyd told Rob that he thought his problem was not having enough patients or leads. Rob discovered that this wasn’t 818 Dental’s problem because it already had 40 new people walking through every month!
The REAL problem was that the clinic wasn’t retaining the patients it already had.
Rob presented Dr Lloyd a great opportunity on how to manage the people he works with.
In a few short months, not only has the business moved forward financially, but his team has moved forward personally and grown with the business too.
“One of the key points I remember is Rob telling me that if you always do what you’ve always done, you’ll always get what you’ve gotten. So I knew that if I didn’t change what I did on a daily basis, I would always face the same problems and nothing will change.”
Rob really challenged Dr Lloyd to think through what was going on and approach things from a different angle. He realised he had to change a lot of things in his daily habits and develop new perspectives.
Dr Lloyd was most impressed with the 4-IT System as it wasn’t just focused on business alone, but it talked about four important things in life: health, wealth, business and connections (relationships). He learned that if you can’t balance these well, life isn’t as good as it could be.
For a health practitioner, Mark’s own business wasn’t in good shape as he wasn’t making a profit and it almost spiraled out of control. He accumulated a lot of debt and didn’t even want to pick up phone calls, afraid it was the ATO reminding him for long overdue payments.
After being coached, it helped him achieve 50% more net profit and 30% more turnover. The biggest take home for him was being able to start his PHD as a physiotherapist to move into lecturing.
Before, Mark thought his solution was to see more patients to make more money, but that only proved that he knew his tools well, but not his business. He was being sucked into the business, working harder and not seeing improvements.
Mark was going down a deeper hole into a depressive state and the rest of the world around him started to crumble ending with very strained relationships with his wife.
Th big turning point was to get the clarity to lead him towards the right direction. Without the coaching, it wouldn’t have given him time to pursue these other things.
“I’d advice small businesses to invest in coaching because it’ll help you both financially and mentally. It’ll make you realise where you want to go and will get you there too.” – Mark.
At the end of the day you should control your business, not let it control you. If you feel like you spend too much time in your business and are not getting the ROIs you are expecting, let us guide you through our proven 4-It System so you can be a master of your priorities, not a slave to time.
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About the 4It System for your business and life: The Make It, Manage It, Keep It, Grow It™ (4-It System) will help you structure your business in a way to make leveraged profit. Manage excess earnings so you can scale effectively. Keep more money in your top pocket. Then grow it, so you can play a much BIGGER game than just the business. Your wealth will expand as your financial freedom turns from a dream into a reality through building a business, living a life and leaving a legacy.