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[Article] The Current Business Epidemic And The Profit Revolution

Are you part of the current business epidemic, or the profit revolution?

What is the current Business Epidemic?

Right now we are in a fight against the rate at which businesses are shutting their doors, shrinking bottom lines, mounting debts and the way businesses operate in a rapidly changing marketplace and economic climate.

Businesses that are only breaking even or making a loss has an astronomical flow on effect to family, community, suppliers, customers and everyone else impacted by the operation and ultimate demise of that business.

People who are stagnant or worse yet going backwards financially, is not necessarily the symptom of a bad economy, government, or poor marketplace. The lack of money is merely the symptom of a greater problem, not the cause.

Their stagnant business is merely a reflection of their stagnant life with no clear and meaningful vision for their future.

Deep down they have the dream and the desire to be Rich…to get to the point in life where they have enough money to never have to worry about money again.

That point where they have more free time and more money in their life so they can live life on their terms, what ever that means to them.

Unfortunately, most people lack the SKILLSET, and more importantly the MINDSET to be financially self-made and self-reliant.

There is a common misconception that just because you can be great in your profession or trade, you can expect to operate a profitable and successful business without any prior or ongoing, real life business education or experience.

The average degree or trade school for most professions (both white and blue collar) in Australia is 3-4 years full time. It is about time that business people started to recognize ‘business’ as a profession and financial mindset and literacy essential to their success.

Only then will the small to medium sized enterprise (SME) environment in Australia change.

This problem is being amplified by contributing factors such as the ease and low cost entry point in which the government empowers people to start a business without any prior education, experience or qualification…and even worse a traditional education system that promotes business education that is irrelevant, archaic and out of touch with what SME Owners need to succeed in today’s business world.

It is also coupled with a society that condemns and ridicules a business owner that has the perception of success, returning profit back to the business owner, shareholder or stakeholders.

Statistics show that one of the major causes of relationship breakups is money. This is applicable to not only married couples, but also dating couples, family relationships, and even business relationships/partnerships.

Financial stress is also perceived to be one of the most important sources of psychosocial stress because so many of the basic activities of daily life are associated with personal financial resources and their management.

There is a growing community of stressed, unhappy, unhealthy and cash stricken business owners who are putting their financial future on the line…even though the statistics are stacked against them to succeed and achieve the very thing that they went into business for in the first place…make money and live life on their terms.

This growing community will eventually realise (if they have not done so already) that running a business is not a get quick rich option to financial freedom like they were led into believing.

When a business does fail it effects the lives of many. Employees, clients, suppliers, families, communities, the national and even international economy.

This epidemic propagates from generation to generation as we teach our children to expect hardship, struggle, and focus on the negative.

In fact, it’s quite the opposite, to truly succeed in business, you have to make your life your business and your business your life… A cause you need to dedicate your life to.

They forget that running a profitable business is not only a duty, but also a responsibility to their family, community and economic state of the country.

  • Only around 60% of small companies are profitable. The average earnings before interest and tax is around $79K for companies. (Profits do not include wage income earned by business owners).
  • Of the 40 per cent of small companies that are unprofitable, their average loss was $43K.

The statistics paint a bleak reality; most business owners settle for what they currently have, living a standard of life lower than they can possibly live. They are overworked, underpaid and achieving far less than their true potential.

This may sound like doom and gloom, but there is a solution, being part of the PROFIT REVOLUTION.

The Profit Revolution is fighting to help business owners build businesses, live lives and leave legacies that they have always dreamed of. The Profit Revolution is about Wealth Visioneers making more PROFIT and achieving more TIME FREEDOM faster than they ever thought was possible.

I genuinely believe that if you can educate and empower a business owner to Make It, Manage It, Keep It, Grow It, they are able to build a SUSTAINABLE and SCALABLE business… and live life on their terms; whatever that means to them

It is all about living The Way of the Wealth Visioneer, by focusing on the 4 Primary Legacies (Health | Wealth | Wisdom | Connections), through the 3 Pillars (Mindset | Systems | Strategies) of the 4 Keys (Make It, Manage It, Keep it, Grow It System™) – It is a framework to succeed… regardless of your profession / trade and experience in business.

I first and foremost help business owners acknowledge that external factors always have and always will play a part in the rise and fall of business success.

However, I help business owners find their own inspiration and help them to start taking responsibility for their own results in life, to stop making excuses, blaming everyone else and single handily focus on managing their own internal economy rather than being influenced by the environment around them.

Secondly, I break down barriers, social norms and dogmas that are attached to the words ‘Success’ and ‘Profit’ and teach business owners how to become unapologetically profit driven.

Thirdly, I help business owners get clarity and make no apologies for pursuing their greatest life – a wealthy, healthy and happy life. That this can only be done when they recognise their own self-worth, self-esteem and positive self-image as a person and a business owner.

I teach business owners to not only show up and participate in the marketplace, but to dominate and win…no matter the industry or economy.

This will in turn fight the current business epidemic and create a community of profitable business owners who live life on their terms, for now and for generations to come.

This is not cold, hard, selfish capitalism. This is personal accountability and true wealth… A scenario that brings wealth to their family, community and the greater economy… genuine service driven wealth that is passed on and enjoyed for generations to come.

  • My Job is to help you identify what is your Purpose for becoming Rich.
  • My Job is to help you give yourself permission to earn as much money as you choose.
  • My Job is to break down the barriers, the conditioning and the archaic beliefs that are currently influencing and limiting your financial future.
  • My Job is to help you see that you are deserving of a life of happiness and financial abundance.
  • My Job is to help you create new empowering habits and beliefs, so you can identify and monetise all the financial opportunities that are already there in front of you.


Don’t be part of the epidemic and let us show you how to gain your business and life back with our proven 4-It System. Click here for your FREE strategy call now. Limited bookings available.

Rob Kropp – The Profit Coach



About the 4It System for your business and life: The Make It, Manage It, Keep It, Grow It™ (4-It System) will help you structure your business in a way to make leveraged profit.  Manage excess earnings so you can scale effectively.   Keep more money in your top pocket.  Then grow it, so you can play a much BIGGER game than just the business.  Your wealth will expand as your financial freedom turns from a dream into a reality through building a business, living a life and leaving a legacy.

Connect with Rob Kropp:
YouTube – For useful tips in my short videos. 
Facebook – To get daily inspiration that you can apply in your business and life. 
LinkedIN – For professional networking and more tips. 

See how we did it in this free video case study

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